With just a few thousand users on Instagram nowadays, it’s simple to wonder: When do I begin making money with this?
The good thing is that there’s no minimum requirement.
Now, it’s simpler than ever before to share the affiliate link on Instagram stories, as Instagram introduced access to link stickers for every account in October.
Instagram also has the option of directly paying certain influencers via incentive programmes such as “Bonuses” for Reels, which require at least 1,000 views on Reels (rather than the minimum number of followers). However, other Instagram features that monetize, such as “Badges,” Instagram’s tipping tool for IG Live, require that creators have at least 10,000 followers. Some of these programmes are only available to certain countries, requiring a minimum age of 18 in order to register accounts as either business or creator accounts within the application.
Although it’s now possible for a lot of makers on Instagram to earn money, most do not start earning full-time salaries immediately (although there are a lot of micro-influencers who have less than 100,000 followers who are employed full-time in the role of influencers).
Here are some reasons to consider:
- “Nano” and “micro” influencers (typically accounts with less than 100,000 fans) are being tapped by numerous brands across all sectors. Smaller influencers have shown the potential of small and engaged communities on Instagram, as false followers and unbalanced engagement have overwhelmed the platform. Influencers could earn hundreds of thousands of dollars through these deals.
- As announced in January of this year, the Meta-owned Instagram has opened its multibillion-dollar wallet to influencers and paid them, with a dazzling 1 billion-dollar investment in content creators up to 2022.
- Affiliate links are easier to share than ever before. Certain affiliate programmes have their own guidelines. However, such as LTK ShopStyle, Instagram is also developing its own programme for affiliate marketing that is open to a small group of creators at the moment. Influencers can get paid a commission from sales driven directly through Instagram. Bethany Everett, who signed up, has just 16,000 followers on her account and made over $500 within just one month.