Things to Consider When Planning a Website Design

Whether you’re designing a website for a new business or redesigning an existing one, the experience your users have with it is one of the most important factors in any business’s success. When planning a new website or designing a redesigned one, there are many things to consider. Here’s a list of the common I give most often:

1) Site purpose

Building a website is a commitment, taking time and effort and no small amount of money—don’t make this investment without knowing why you’re doing it and what impact you hope it will have.

2) Target audience

As a small business, you have to focus on your target audience and not just everyone in the world. A business website design should focus on the needs of potential customers and clients, not trying to impress with the flashiest graphics and latest design trends.

3) site’s objective

This site’s objective is to provide you with important information and resources concerning your company, how you do business and the products that we offer. This will not only engage your customers but also help you to increase your revenue. 

4) Responsive, mobile-friendly design

The days of having a different website for viewing on a monitor and mobile device are over. Businesses that don’t offer websites where clients can purchase goods and services from a tablet or smartphone are not just limiting their potential business reach but are missing out on consumer behavior trends, brand loyalty and engagement, and sales.

Responsive Web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling–across a wide range of devices (from smartphones to desktop computer monitors). It promises the same presentation and functionality of the source document regardless of the device used to access it.

5) Engaging content

Engaging content tells a visitor’s eyes why they should stay on your page. We know that these days, people are pressed for time and that most people only read about 20-28% of the text on a page. That’s why we created blog posts, infographics, and quick tips to help our readers get to the point as quickly as possible.

6) Search engine optimization

Search engine optimization is a set of rules and procedures designed to help you improve your organization’s visibility when someone performs a Google search. To start, you need to ensure that essential keywords for your organization appear on your web pages many times over. Keywords are words or phrases that someone might search for. They should be used in your domain name, unique page titles, headings, and body content.

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